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Unlocking Sports Betting Success: The Kelly Criterion and More

Chris Galligan
4 min readSep 18, 2023

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So, you’re ready to dive into the exciting world of sports betting, but the question looms large: How much should you wager on a sports bet? Well, you’re in the right place! In this guide, we’re going to break down a powerful tool that can help you make those crucial betting decisions — the Kelly Criterion. Plus, we’ll introduce you to OddsJam, your trusty companion on this betting journey, and show you how it can make your life a whole lot easier.

The Kelly Criterion: Your Key to Smart Betting

What is the Kelly Criterion?

The Kelly Criterion isn’t some mysterious incantation; it’s a simple mathematical formula that can guide you in determining how much of your bankroll to place on a given bet. Forget the guesswork; the Kelly Criterion provides a clear path to calculated betting.

Let’s Break It Down

To use the Kelly Criterion effectively, you need three inputs:

  • Kelly Multiplier: This is where you decide your level of risk. A higher multiplier means more risk, while a lower one leans towards a safer approach.
  • Odds: These are the…

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Chris Galligan
Chris Galligan

Written by Chris Galligan

I love writing about Sports Betting, Business, and Technology. Check out Oddsjam for 7 Days FREE https://oddsjam.com/?ref=chrisgalligan

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